Barbara Beckwith, Age 88
I’m sharing an essay I wrote in 1982 that brings me back to a behavior that once bothered me about myself but which I now accept, since it’s on-going. I called it an addiction but it’s the opposite.
Not all addicts are hooked on drink or drugs: some have odder afflictions. I’ve met long-distance phone addicts. One-a-day murder mystery readers (who forget the plot as soon as they’ve figured who the murderer is). Obsessive parking ticket collectors. Insurance policy overdosers. My own addiction is the opposite. I am an inveterate non-consumer.
I am middle class, American and female, so my unconventional non-consumption can be disturbing to others. But by this point in my life, it is so ingrained that there’s little I can do about it.
Maybe I am the only one of my kind. I write this article hoping that I might find others who have the same condition. Someone else with an aversion to shopping. Someone who is happy to have one skirt, no dress, no pocketbook. Who spends no more than $6 on a haircut. Who won’t try what is newest and latest. Who can afford a dishwasher-dryer and clothes washer-dryer, but has bought neither. Someone who owns a home but has not (it’s been 10 years now) wanted to“fix it up” — build in shelves, cabinetize the kitchen, tile and color-coordinate the bathroom. Who confesses to never yearning for a waterbed, a Ferrari, a Christian Dior. Who has no interest in purchasing a Cuisinart, Mixmaster, stockpot, toaster-oven, garbage disposal. Who fantasizes being alone in a dry desert to swimming off the side of a yacht in the Caribbean. Who, in effect, refuses to do her part as a consumer.
Years ago, when I had little income, it was okay to live frugally but now I’m an oddball if I persist in doing so, by failing to resupply myself at regular intervals with the latest appliances, clothes, art and furniture. It was all very well, “back then,” to collect metal shelves left when my neigborhood convenience store went out of business. But surely, by now, I should have replaced those shelves, moving in steady steps to second-hand stores, then to Sears, Jordan Marsh, and eventually to those high-quality shops whose names I don’t even know.
That habit extends to travel. If I visit another state or country, I return with a pile of postcards but nothing of higher value. Some day a customs official is likely to send me back to “do your duty (spend money) as a representative of our country abroad.”
As a consequence, I’m even forgetting how to shop. Choices that face me wherever I go leave me befuddled. Last year, after 20 years of washing my car, I tried a carwash for the first time and was suddenly forced to decide: did I want foam polish? Sealer wax,or hot wax? Super pre-soak or spot-free rinse, or undercarriage spray? I was equally flummoxed when buying an insultating strip to block the air that’s been coming through my porch for 12 years, forced me to choose reinforced or non-reinforced stripping, and if the former, between felt, vinyl, foam, aluminum, plastic, tubular gasket or EPDM rubber.
When my doctor ordered me to buy a vaporizer for a breathing condition, I thought I’d be smart and get advice from Consumer Report, but still had to blindly select the brand with a “nozzle drip,” or one with “screwpoints project through tank cover.”
Department stores are even worse. Lethargy overwhelms me, even before I enter. Mornings intended for holiday shopping become 10-minute sleepwalks, as shoppers around me efficiently buy at the rate of one item every five minutes.
With friends, I can get away with non-consumption. They admire my poster-books-seashell-rocks décor. They expect mismatched plates when they come for dinner. They like me in my t-shirt and sweatpants “uniform.” But with family and at work, what I consider comfortable can get me in trouble. Older relatives clearly consider my comfy furniture bedraggled. The teenagers I teach express shock if I wear the same outfit two days in a row. During my advertising unit, students are eager to analyze both their favorite and most hated ads, while I don’t know what they’re talking about, since I automatically blot out brand names I see on an ad.
One traumatic incident forced me to face the possible downsides of my non-consuming ways: the day, after a day of hiking, two students rested on the hood of my beloved rattletrap 1972 Valliant, causing the frame to crumple to the ground. This wouldn’t have been so bad except that we were at the base of Mt. Cardigan, 10 miles from the nearest town, and 150 miles from home.
After that fiasco, I had to admit that there could be serious consequences to my resistance to consumption. I resolved to search my past for possible causes, since my habit may have been fixed in my adolescence (I still stick with products I first bought in the 1950s: Canada Dry Gingerale, Hershey Bars, Ritz Crackers, Ivory Soap, Prell Shampoo).
Did my mother perhaps neglect to do her duty? Did she fail to imprint on me that shopping is fundamental to being an adult and female? My students see shopping as entertainment, but I was never brought up that way. Could it be embarrassment I felt at the tender age of 15, when I found that our family had bought an Edsel, a much-hyped, short-lived Ford mocked as ugly, ridiculous lemons? Or was it the trauma a felt of my first major purchase: an awful turquoise prom gown that a pushy salesperson insisted I buy? Could it have been my first newly-wed purchase – a set of pots and pans that a door-to-door salesman sold me for what was in 1960, the outrageous price of $80, that handicapped me as a consumer ever since?
An environmental explanation must also be considered. Department store flourescent lights plus recycled stale air. But why do I seem to be the only customer affected?
My problem could be generational. A 1950s girl, I was of the pre teens-as-consumers era. Television was in its infancy, not yet effective in getting viewers to buy what they don’t need. Maybe watching Hershey bars go from five to 35 cents, as they shrank in size, paled in color, and faded in taste, turned me resistant, just as watching styles change from peg pants and slicked-back hairdos to India print long skirts, then to punk hairdos – and then change back again, may have jaundiced me. I now tell my students, when they despair over not having enough money for popular clothing like a gold-threaded sweater, that some day they will laugh at that same style. They do not take my words as wisdom: in their eyes, I’m not chic enough for my opinion to count.
Whatever the causes of my attitude may be, dreamwork could help reveal them. I don’t remember nighttime dreams but I do have recurrent daydreams. One is of a cleansing fire that destroys all my posessions except, miraculously, my journals and photographs. Another is of a socialist country during its early stage of limited productivity. I imagine myself going to a store and asking for The Skirt, The Pair of Pants. The one Tape Recorder.
A related theory is that my behavior is interpersonal rebellion. The man I live with, you see, is a catalogue freak: Hammacher Shlemmer, L.L. Bean. Once you’re on the list, you get them all. I’m constantly pressed to consider that we might need a heated towel stand, a 44-song doorbell, ultrasonic rodent catcher, electric shoe-polisher, self-sharpening scissors, or a “white noise” machine to fall asleep by. When I gave in to a newspaper-rolling machine (“recycle your old newspapers and save on firewood costs”), it coated our chimney so thickly that flue fires became an imminent danger, which sent my non-consuming compulsion even deeper.
There’s a chance that what seems like an addiction, might actually be principled. I remember the moment when I gave up hair-dos and make-up. It was when I realized that I was incessently looking into the reflection of store windows to check if I “looked good” and if I thought I didn’t, fussing with my face and hair. Right then, I decided to cut my hair to quit make-up so that I wouldn’t be able to fix myself up anymore. I would accept myself “as is.”
Could it be that I need to admit I’m simply lazy? Not psychologically traumatized, not acting from the wise perspective of years, not environmentally principled – just slothful? Too indolent to deal with crowds, compute the value of competing brands, coordinate multiple aspect of home and wardrobe?
Or what’s even worse, could it be arrogance? Am I just a skinflint, hoarding what money I have, refusing to recycle it back into the capitalist system? And is my calling non-consumption “a problem” pure arrogance on my part? Do I need to be told: “It’s all very well and good for YOU, but some people can’t afford what they need, much less spend time worrying over what they don’t want.”
But it’s the same at every economic level: that unspoken pressure to wear your income on your back, house, and car. It could drive anyone to addiction.
Hopefully, other consumption resisters will get in touch with me, and we can work on “our problem” together.