Launching a Book During a Pandemic Is No Walk in the Park
by Barbara Greenleaf, Age 78
With all the other barriers to drawing attention to a new title—the million other books on Amazon, general information overload, and the November elections, to name just three—I am now contending with stay-at-home orders due to COVID-19. With no bookstores, club meetings, or face-to-face interactions of any kind to help me get out the word about my latest effort, Parents of Adult Children: You Are Not Alone, I have to rely completely on technology. The is the kiss of death for a technophobe such as I.
Technophobes are born, not made, and I am one of those who was born technologically challenged.How challenged am I? Well, I have to summon my husband to turn on the TV because I can never figure out which gizmo brings in cable, which one turns on Pandora, and which one probably could blow up a battleship.
As another case in point, several years ago I took a full-time job at a local university. I felt like a modern-day Rip Van Winkle who had gone to sleep in the age of the Selectric typewriter and pink “While you were out” slips and woke up to a world full of sophisticated software. The university put me through an intensive orientation to familiarize me with the school’s donor-tracking system, which consisted of an elaborate set of numbers and codes. I botched it every time. The university finally threw in the towel and gave me an assistant to do my inputting for me.
How I wish I had that assistant now! I’ve read Facebook for Dummies, Facebook and Twitter for Seniors for Dummies, and Social Media Marketing for Dummies. My college degree and seven other books notwithstanding, I am still a dummy. Yet I soldier on. To debut Parents of Adult Children in the age of COVID-19, I’m learning how to make shortvideos on my computer (while trying hard to ignore the fact that the camera is not kind to people of a certain age). I’m gingerly feeling my way around LinkedIn, Facebook, Instagram, and Twitter. For five minutes I thought I’d have to create content for TikTok and K-Pop, too, but then I saw that their audience was only 12 years old. Whew! I’m also learning that the social media beast demands constant feeding in the form of posts, links, likes, tags, and follows. Indeed, some days my fingers seem to belocked in the thumbs’ up position. For the record, I am not now nor ever will be “trending,” but, hey, at least I’m in the game.
Am I fit to live in the virtual world? Tune into my free, one-hour book launch party on Thursday, August 6th, at 11 am Pacific, 2 pm Eastern time, and let me know. You’ll be joined by a cast of thousands–in the control booth to avert one of my disasters. Or is that in the cloud? Register here: